They used to be candidates for the Pick 'n Pay prize for Biggest No Name Brands and now they're dominating schleb award ceremonies.
The nominees for this year's YOU Spectacular have been revealed and the winners from various TV talent searches are all over the nominee list.
The Favourite Newcomer category is dominated by three reality finds: Idols winner Khaya Mthethwa and LIVE and Top Billing presenter search winners Luthando Shosha and Jonathan Boynton-Lee.
Idols-finalist-turned-actress Gail Nkoane didn't get any nominations for her acting but received two society nods in the Sexiest Woman and Favourite Couple categories.
Selimathunzi presenter search winner Lunga Shabalala made the Sexiest Man list, despite the controversy surrounding whether or not he was picked as the winner before the competition started. Isidingo search winner Sisa Hewana joins him in the category.
Minnie Dlamini and Top Billing's Simba Mhere received nods as Most Stylish Woman and Man - a new category that's been added this year.
The nominee list has been determined by YOU readers and their feedback to the nominees when they've been featured in the magazine i.e. the celebrities and shows that have proven to be most popular with readers in the past year.
The ceremony moves from Montecasino to Gold Reef City this year and takes place on 27 July.
These are all of the nominees (followed by voting details):
FAVOURITE TV PRESENTER1a Devi Sankaree Govender (Carte Blanche)
1b Proverb (Idols)
1c Pearl Thusi (The Real Goboza)
1d Bonang Matheba (Top Billing)
1e Jeannie D (Top Billing)
FAVOURITE NEWCOMER2a Khaya Mthethwa
2b Jonathan Boynton-Lee
2c Luthando Shosha
2d Jimmy Nevis
2e Kyle Abbott
FAVOURITE COUPLE3a Graeme and Morgan Smith
3b Gail Nkoane and Kabelo Mabalane
3c JP and Sue Duminy
3d Melinda Bam and Adriaan Bergh
3e Jack Parow and Jenna Pietersen
SEXIEST WOMAN4a Lee-Ann Liebenberg
4b Gail Nkoane
4c Boity Thulo
4d Lalla Hirayama
4e Jay Anstey
SEXIEST MAN5a Lunga Shabalala
5b Francois Hougaard
5c Anga Makubalo
5d Sisa Hewana
5e Heino Schmitt
MOST STYLISH WOMAN6a Jeannie D
6b Bonang Matheba
6c Lira
6d Poppy Ntshongwana
6e Minnie Dlamini
MOST STYLISH MAN7a Tyrone Keogh
7b AKA
7c Tumisho Masha
7d Arno Carstens
7e Simba Mhere
FAVOURITE ACTRESS8a Jay Anstey (Isidingo)
8b Diaan Lawrenson (7de Laan)
8c Kgomotso Christopher (Isidingo)
8d Katlego Danke (Generations)
8e Dawn Matthews (Scandal!)
FAVOURITE ACTOR9a Clint Brink (Scandal!)
9b Kenneth Nkosi (Mad Buddies)
9c Vusi Kunene (Isidingo)
9d Christo Davids (7de Laan)
9e Jamie Bartlett (Rhythm City)
FAVOURITE SPORT STAR10a Faf du Plessis
10b Chad le Clos
10c Itumeleng Khune
10d Jean de Villiers
10e Dale Steyn
FAVOURITE MUSIC STAR11a Jack Parow
11b Toya Delazy
11c ChianoSky
11d Mi Casa
11e Lira
FAVOURITE RADIO PERSONALITY12a Anele Mdoda (Highveld 94.7)
12b Unathi Msengana (Metro FM)
12c Poppy Ntshongwana (5FM)
12d DJ Fresh (5FM)
12e Rian van Heerden (Jacaranda FM)
FUNNIEST SOUTH AFRICAN13a Riaad Moosa
13b Leon Schuster
13c Nik Rabinowitz
13d Marc Lottering
13e Gareth Cliff
FAVOURITE SOAPIE14a 7de Laan
14b Isidingo
14c Generations
14d Scandal!
14e Rhythm City
If you'd like to vote you can either SMS or vote on Facebook. For SMS: you need to send the letters YS followed by the nominee’s code plus your name and city or town to 32113. Each SMS costs R1.
Details on how to vote on Facebook are available here:
www.facebook.com/YOUmagazineSA