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RATINGS

ESPN and ABC make a big hoo-ha about Formula 1 smashing American TV records and yet the ratings are meh! for such a huge country. The season averaged 1.21 million viewers per race across ESPN, ESPN2 and ABC, nothing close to what our top shows attract and our population is tiny in comparison.

TVSA Team
28 Nov 2022 15:55

Details on the numbers as released by ESPN and ABC:

There were 12 races that set all-time event viewership records:

· Bahrain - 1.353 million average viewers

· Saudi Arabian - 1.445 million

· Miami (new event) - 2.583 million

· Spanish - 1.146 million (largest live version)

· British - 1.239 million

· Austrian - 1.066 million

· Hungarian - 1.249 million

· Belgian - 1.047 million

· Dutch - 1.148 million

· Italian - 995K (largest live version)

· Singapore - 1.036 million

· Brazilian - 1.401 million (largest live version)

Overall viewership was up by 28% from last year.

Younger viewers were up significantly in 2022 - persons aged 12-17 were up 49 percent over 2021, averaging 36,000 viewers per race, the largest year-over-year growth across all key demographics.

Persons aged 18-34 averaged 238K viewers per race, up 43 percent over 2021, and persons aged 25-34 averaged 169K viewers per race, up 46 percent over 2021.

Women averaged 352K viewers per race, up 34 percent over 2021, and averaged 28 percent of the 2022 audience.

The rain-plagued Japanese Grand Prix is not included in the overall viewership average for the season.