TVSA can exclusively reveal that the twin-set reality show
Blame It on Fame has been cancelled by e.tv and won't be back.
The series, which followed celebrity twins Hlelo and Ntando Masina, first debuted in September 2011 and returned for Season 2 in July last year. Both seasons ran for 13 episodes and followed the Twinz as they navigated their celebrity lives, family and business interests.
The second season picked up from the first season but with one difference: the production company. The first season was produced by Rapid Blue (Strictly Come Dancing, SA's Got Talent) and the second by Black Brain Pictures (City Ses'la, Ses'Top La).
So why has it been canned? According to e.tv, it's to feature other celebs.
This from e.tv's Manager of Local Productions Keshni Rajoo: "e.tv is constantly reviewing its content strategy to reflect its audience needs and requests. The celebrity reality format has proved to be very popular on the channel and our audience wanted to see more celebs. In line with this, the channel decided to take on other celebrity reality shows to showcase different celebrities."
Clearly the Twinz need to ... blame it on fame!