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The Cut: Cool Show. Crap Prize.

Written by Tashi from the blog Tashi's TV on 30 Aug 2006
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Argh - I can't believe it! I've just caught the premiere of The Cut: South Africa and despite not having a clue why Sihle was the person who got the whack I really enjoyed it.

Speaking of which - just quickly - but Sihle's leaving was ridiculous wasn't it? He hadn't been mentioned during the entire Style Council, the judges didn't comment about him at all and then next thing he was the one to be sent packing and we were left trying to guess some non-existent reason??

Anyway - besides not agreeing with him getting the cut - I wanted it to be Lerato 'cos she started annoying me two seconds in - I enjoyed the other stuff that happened and was laughing happily when they showed the highlights for next week but then they went through what all the prizes are and I just about passed out I was so traumatised.

The overall winner's prizes are: a design job at Woolworths for a year (fair enough), a Woolworths card with cash on it for them buy Woolworths clothes and food (cool, they have tasty food) and  - the use of a car for the year they're working.

How disgusting is that?! For the year they can drive it around but it belongs to Woolworths throughout and at the end of the year they're gonna take the winners keys and wheels away.

I'm fuming about how lowdown and cheap it is. And exploitative - not only of the contestants who are literally providing the show with a free cast - but it's exploiting and disrespecting the very nature and fun of reality TV and entertainment as a whole.

Where in your life have you ever heard of a reality competition with a prize car that involves the disappointment that someone gives it back after a year? I understand the job for a year because jobs and people change etc but to make the car something that they're only guarenteed of driving for a year is unacceptable.

Woolworths is such a huge company - they could easily buy three fancy cars for someone to keep as their very own in return for the brand awareness the show's giving them and yet they can't even give away one regular cool car.

I just don't know how someone somewhere could sit in an office and decide that this is an acceptable prize. Sure this is how companies work with loaning company cars etc but this is a TV show that zillions of people are committing to watching - it demands way more imagination and commitment to the excitement factor of that prize.

The idea that a borrowed car is better than none - which I'm assuming was their thinking when they came up with it - it's such a horrible way of giving something.

I don't know what do with how frustrated I feel by it -  all I know is that I want the winner to win a car of their own!



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