SOUTH AFRICA'S TV WEBSITE
SIGN IN SEARCH MENU
SOUTH AFRICA'S TV WEBSITE
ACTORS | ARTICLES | CASTINGS | SHOWS | TEASERS


ABC Family's radical channel name change


Favourite this thread

Tashi
07 Oct 2015 11:09 Posted in General TV



American channel ABC Family (Pretty Little Liars, Jane by Design, Lincoln Heights) has announced a radical name change.

From January it's going to change name to Freeform, which suggests such a different tone, style and attitude.

They're doing it because they feel it speaks to their audience more - and to the audience they want to appeal to.

Very interesting I thought - imagine if one of our channels went through such a radical change. The trouble is, three of them are so limited by their names and they can't change! - like the SABC channels. If SABC3 were to go through a chang, it would always have to keep its same name.

Here's an interesting statement by ABC about why they've changed, followed by a video that shows what they're going for:

This evolution builds on ABC Family's existing strategy of super serving "Becomers" - a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media.

The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts - first car, first apartment, first job, first love, first heartbreak - all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation.
 

Only TVSA members can reply to this thread. Click here to login or register.


LATEST ARTICLES

New on TV today: Sunday 5 May 2024

The SA Sport Awards air live on SABC1 and two reality shows return to Mzansi Magic.

New on TV today: Saturday 4 May 2024

Call the Bailiffs begins on CBS Reality and Star Wars: Tales of the Empire drops on Disney+.

New! Kelders van Geheime Teasers - May 2024

Nothing like a Will to bring a family together. NOT. Soebatskloof farm is a ticking time bomb on e.tv's new 18h00 local show.

Broken Bonds Teasers - May 2024

Watch out Shubhra! The party's dangerous. Samaira's going to offer you a spiked drink.

Annekan' Die Swa' Kry 3 Teasers - May 2024

Season 3 premiere! Have you seen Omer's cringey behaviour? He's living the high life and letting his new wealth go to his head.

New on TV today: Friday 3 May 2024

VIA sings with Klanke van my Hart and the final chapter of Surviving R. Kelly begins on eReality.

Soapie Digest - May 2024

May the force be with you in your quest to know as much about your fave shows as possible.

New on TV today: Thursday 2 May 2024

Deepfake Porn: Could You Be Next? airs on S3 and lifestyle show BET Streetz begins on BET.

Innocence Teasers - May 2024

Series finale! But first, Irem announces that she is going to kidnap her husband.

New on TV today: Wednesday 1 May 2024

Mystery series Shardlake begins on Disney+ and black athletes feature in The Rising on SABC1.

LATEST SITE ACTIVITY


More activity at TVSA Central



LATEST SOAPIE TEASERS



LATEST SOAPIE TEASERS





×
×

You browser doesn't have Flash, Silverlight, Gears, BrowserPlus or HTML5 support.