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New timeslot halves Motswako's viewership

Written by TVSA Team from the blog News on 15 May 2013
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Motswako Ratings Large

Last Wednesday evening (8 May, 2013) Motswako aired in the show's new timeslot of 18h00 for the first time and the viewership plunged.

The ratings for the first broadcast at the new time dropped to less than half the average viewership from the week before, on Monday, 29 April at 21h30.

The average viewership (provided by SAARF) over the past three episodes is as follows:

 Monday, 29 April at 21h30:                    1 919 377  
 Monday, 6 May at 21h30:                  1 416 817
 Wednesday, 8 May at 18h00:
                      916 190 -
an average of over a million viewers less than Monday, 29 April.

Over months and even years, the talker's had the status of being South Africa's most popular talk show across channels, with average ratings regularly exceeding well over 1.5 million viewers per week.

When SABC2 announced the news that the show would be switching times the channel stated that it was to appeal to more viewers and to increase viewership. Clearly the move has had the very opposite effect.

At 18h00 the show's now competing with rush-hour traffic, domestic responsibilities, The Bold and the Beautiful on SABC1 and impending soapies at 18h30 which many viewers want to ensure they're free for. People are often busy at 18h00.

All in all it seems that there was no problem with the former timeslot and the new time has made the show much less accessible to viewers. Either that or viewers forgot that the show was changing time and the ratings will increase as the weeks go on.

Time and the ratings will tell.



4 Comments

Deemo
15 May 2013 09:08

this tym slot is not workin at all as for me i havent watched it coz of the time,i hope sabc wll rethink again

nqobyphil
15 May 2013 09:29

SABC should reconsider, what was wrong with 21:30?

Mrs Chix
15 May 2013 11:54

Honestly the only reason I watched Motswako was that I couldnt find sleep after Muvhango nothing else

pkpage
15 May 2013 16:29

SABC doesn't know what they're doing. The YOU article pointed out that the board makes unexplained changes and they're cutting costs. There's just so much happening in that building.


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