Broadcast on: SABC
Active from: 04 Feb 1996
Contact details:
Physical Address:
SABC, cnr. of Artillery and Henley Rd, Auckland Park, Johannesburg, South Africa 2092
Postal Address:
SABC, Private Bag X1, Auckland Park, Johannesburg, South Africa 2006
Tel: 011 714-9111
Fax: 011 714-9744
View website
About
S3 (formerly known as SABC3) is a commercial South African Broadcasting Corporation (SABC) television channel that carries programming in English and Afrikaans.
It was created in 1996, after the SABC restructured its television channels. It inherited many of its programs from TV1, South Africa's apartheid-era "white" channel.
SABC3 was targeted at South Africa's affluent English-speaking community; the channel's primary target market was viewers aged 18-49.
In a 2021 rebrand, SABC3 transitioned to S3 – a revamped channel "servicing the independent thinker and the progressive South African millennial".
It screens a combination of international programming from the United States and United Kingdom, as well as locally produced soap operas, talk shows and drama series.
AVAILABILITY
Terrestrial: Sentech (channel depends on nearest Sentech repeater)
DStv: Channel 193
StarSat: Channel 163
OpenView HD: Channel 103
SLOGAN
"Stay with SABC3"
"The Stage is Yours" (from 23 March, 2017)
DEMOGRAPHICS
25-49 Years old: Epicenter 30 year old
Urban/Metropolitan South African with Global Outlook
LSM 7-10
Global Citizens Attributes
Strong in ages 16-24, but also have 25+; From mid to upper LSMs; Mainly Whites, Indians; Largely Urban. Suburbs; Highly educated.
Forward thinking and creative.
Strong spirit of entrepreneurship.
Well travelled and well read.
Individual orientated.
Confident in what they know and what they can do.
Highly interested in a great variety of sport, particularly adventure sport.
Busybodies.
Global Citizens represent innovation, wealth and technology. They live busy lives and seem to thrive at the next challenge. They do not like to be restricted by tradition and believe in equal opportunities for both men and women.
This group of people are well traveled and therefore have a broad outlook on life.
LOGOS
2014-2017
2017-2021
2021-
