[Submitted via Press Release]
Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA) and MultiChoice today announced the launch of a dedicated High Definition simulcast Discovery Channel on Monday, 30 June 2014, for DStv Premium customers across Africa.
The new HD simulcast Discovery Channel will offer DStv customers the chance to enjoy all of their favourite Discovery programmes, such as Dynamo, Gold Rush, Bear Grylls and Fast N’ Loud in true HD. Discovery Channel HD will also feature more new series than ever before including a new scripted drama from Ridley Scott called Klondike.
The channel will continue to broadcast on DStv channel 121 but with a specially designed new on-air look. This will include a new animated on air logo featuring the iconic ‘D’ from Discovery Channel and dynamic branding elements that change to match the most popular programming genres: from survival to turbo, adventure to science and technology to Gold programming. DStv customers without HD equipment will also enjoy the refreshed Discovery Channel.
The channel will carry the new brand slogan ‘Born to Thrill’ which will be used on and off air, and on the Discovery Channel South Africa Facebook and Twitter pages. To boost awareness of the new strapline and support the launch of the HD simulcast, Discovery will drive a brand campaign using the #BornToThrill hashtag to encourage South African viewers to share their most thrilling moments.
Discovery HD Showcase (currently DStv channel 180) will stop broadcasting as it is replaced by the simulcast Discovery Channel. It will become a branded video-on-demand service, exclusive to the DStv Explora, giving customers access to their favourite HD Showcase titles.
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