Bio
Bheki Yende is a South African graphic designer best known as a contestant on the reality television show The Cut: South Africa, in 2006.
He was the 9th contestant dismissed from the show, placing 7th overall. After being eliminated from the show he landed a job as Art Director at Urban Brew Studios.
Yende hails from Orlando East, Soweto. He was a student at the AAA school of advertising and worked part time at an ad agency called Black River FootBall club in Milpark as a student designer.
His hobbies include swimming, basket ball music and poetry.
He explains the reasons for his entering of The Cut, “I think this country is looking for people like me to motivate the nation. Getting knowledge from competing with the best creative people in this country, being an inspiration to those young ones out there and most importantly selling this brand called Bheki to the market are just some of the reasons I’ve entered The Cut.”
Yende was a student at the AAA School of Advertising and he worked part time at an ad agency called Black River Football club as a student designer. He also worked on both the Musica gospel campaign and an ad campaign for Virgin Money.
Before entering the design industry, he studied Mechanical Engineering at Dobsonville Technical College in the hope of becoming an aircraft designer. His dreams where shattered when he was informed that South Africa no longer offered the course.
In 1999 he went to the Drafting Academy, where he aced his entry exams, but he couldn't afford the school fees. Plan B involved attending Parktown College where he studied Art & Graphic Design.
In 2001 he joined Movement 76 at the Windybrow Theatre as the fine arts coordinator.
In April 2007 he won the 2007 'House and Leisure/Designers at Mr Price Home' award, for his glow-in-the-dark wallpaper, which can be customised.
He won a trip to 100% Design in London, one of the world's top design exhibitions, worth R35,000.