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Monday Night Ratings Analysis (13 Nov 06)

Written by charmed_dude from the blog US TV Ratings on 18 Nov 2006
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Monday Night's Rating Analysis for Monday 13 November 2006
Source: Nielson Media Ratings

Dummy's Guide: Understanding US Ratings
Know the numbers, where's it from and what it means. Not sure how it works. Read this Dummy Guide... 



Biggest Winners:
Deal or No Deal (NBC) & Prison Break (FOX)
Deal or No Deal continues climbing the ratings and Heroes continues retaining most of the audience leading NBC to a succesful Monday night. Deal or No Deal keeps growing in households and demos. Up a full 2.0 points from last week, and has definitely taken much of the audience away from ABC's Wife Swap, CBS's How I Met Your Mother and CBS' The Class
Prison Break (FOX) almost hit it's season high since it's premiere in August. The show is finally hitting a stride and growing. Getting its best numbers since the season premiere. It grew .8 from last week.
 

Biggest Losers:
Studio 60 on the Sunset Strip (NBC) & What About Brian (ABC)
Despite both shows rececently recieving full season order recently, both shows are underperforming for each respective network. What About Brian continues to fail to retain it's lead in audience from The Bachelor: Rome and has hit a season low. Meanwhile over at NBC at 10pm Studio 60 on the Sunset Strip, the new show of the season starring Friends' star Matthew Perry continues dipping in the ratings.



Ratings By Network:

CBS:
8:00PM How I Met Your Mother-
 Viewers: #2, 9.47 million; A18-49: #3, 3.4/ 9
8:30PM The Class- Viewers: #3, 8.52 million; A18-49: #3, 3.0/ 8
9:00PM Two and a Half Men- Viewers: #1, 15.95 million; A18-49: #2, 4.9/12
9:30PM The New Adventures of the Old Christine- Viewers: #2, 12.05 million; A18-49: #2, 3.8/ 9
10:00PM CSI: Miami- Viewers: #1, 18.44 million; A18-49: #1, 6.2/16

ABC:
8:00PM Wife Swap- Viewers: #4, 6.76 million A18-49: 2.6/ 7
9:00PM The Bachelor- Viewers: #4, 8.77 million A18-49: #3, 3.4/ 8 
10:00PM What About Brian- Viewers: #3, 5.59 million; A18-49: #3, 2.5/ 6

NBC:
8:00PM Deal or No Deal- Viewers: #1, 17.97 million; A18-49 #1, 5.5 rating/14
9:00PM Heroes- Viewers: #1 overall, 15.01 million; A18-49: #1, 6.5/16
10:00PM Studio 60 on the Sunset Strip- Viewers: #2, 7.79 million; A18-49 #2, 3.2/ 8 


FOX:
8:00PM Prison Break- Viewers: #2 overall, 9.15 million; A18-49 #2 3.8/10
9:00PM House (Encore)- Viewers: #3, 9.23 million; A18-49 #4, 3.3/ 8


THE CW:
8:00PM Everybody Hates Chris- Viewers: #5, 3.20 million; A18-49: #5, 1.2/ 3
8:30PM All of Us- Viewers: #5, 3.13 million; A18-49: #5, 1.3/ 3
9:00PM Girlfiends- Viewers: #5, 3.00 million; A18-49: #5, 1.4/ 3
9:30PM The Game- Viewers: #5, 2.43 million; A18-49: #5, 1.1/ 3



The Ratings:
Source: Media Week

Note: The following results are based on the fast national ratings (Live Plus Same Day data)  Numbers could change slightly if Overnight Ratings.

-Total Viewers:
CBS: 13.81 million
NBC: 13.59
FOX: 9.19
ABC: 7.04
CW: 2.94


-Adults 18-49:
NBC: 5.1 rating/13 share, CBS: 4.6/12, Fox: 3.5/ 9, ABC: 2.8/ 7, CW: 1.2/ 3

-Ratings Breakdown:
CBS and NBC opened the week of Nov. 13 on a winning note, with CBS the most-watched network and NBC No. 1 among adults 18-49. A repeat of House in place of the yanked Justice lifted Fox into the No. 3 spot, followed by ABC (which should have positioned itself better given this was its first fourth quarter without Monday Night Football in 36 years), and disappointing the CW.

Beginning at 8 p.m., NBC’s Deal or No Deal had no trouble dominating, with a healthy 17.97 million viewers and a 5.5 rating/14 share among adults 18-49. With Deal or No Deal exiting Thursday and 1 vs. 100 occupying its former Friday 8 p.m. time period, could it be that NBC will wisely keep only airing one telecast of the game show per week? Fox sleeper Prison Break finished second overall in the hour with 9.15 million viewers and a 3.8/10 among adults 18-49, while CBS comedies How I Met Your Mother (Viewers: #2, 9.47 million; A18-49: #3, 3.4/ 9) and The Class (Viewers: #3, 8.52 million; A18-49: #3, 3.0/ 8) were on par with recent levels. For The Class, that is not a positive.

ABC’s Wife Swap finished fourth in the 8 p.m. hour with a below-average 6.76 million viewers and a 2.6/ 7 among adults 18-49, followed by CW sitcoms Everybody Hates Chris (Viewers: 3.20 million; A18-49: 1.2/ 3) and All of Us (Viewers: 3.13 million; A18-49: 1.3/ 3). Comparatively, this was on par with year-ago occupants One On One and All of Us

It was business as usual at 9 p.m., with CBS’ combination of sitcoms Two and a Half Men (Viewers: #1, 15.95 million; A18-49: #2, 4.9/12) and The New Adventures of Old Christine (Viewers: #2, 12.05 million; A18-49: #2, 3.8/ 9), and breakout NBC hit Heroes (Viewers: #1 overall, 15.01 million; A18-49: #1, 6.5/16). Kudos goes to The New Adventures of Old Christine, meanwhile, for finding a way to keep the riotous Wanda Sykes in the scene.

On Fox, a repeat of House in place of the canceled Justice jump-started the hour with 9.23 million viewers (#3) and a 3.3/ 8 among adults 18-49 (#4). Comparatively, that was an improvement of 3.38 million viewers and 83 percent among adults 18-49 from Justice on the week-ago Monday (Viewers: 5.85 million, A18-49: 1.8/ 4 based on the final nationals on Monday, Nov. 6).

Also at 9 p.m. was ABC’s soon-to-conclude The Bachelor: Rome at a typically lackluster 8.77 million viewers (#4) and a third-place 3.4/ 8 among adults 18-49 (does anyone even care about The Bachelor anymore?), followed by the CW’s Girlfriends (Viewers: 3.00 million; A18-49: 1.4/ 3) and spin-off The Game (Viewers: 2.43 million; A18-49: 1.1/ 3).

At 10 p.m., ABC might want to reconsider its back-nine episode order for What About Brian, given it sunk to a season-low (and last-place) 5.59 million viewers and a 2.5/ 6 among adults 18-49. Comparably, retention out of lead-in The Bachelor was just 64 percent in total viewers and 74 percent among adults 18-49. First in the hour remained CBS’ CSI: Miami at a rock-solid 18.44 million viewers and a 6.2/16 among adults 18-49 (6.39 million more viewers than lead-in The New Adventures of Old Christine), followed by NBC’s just full-season-renewed Studio 60 on the Sunset Strip at a typically modest 7.79 million viewers and a 3.2/ 8 among adults 18-49. Expect Studio 60 to find a new time period in midseason.
 


Source: Nielson Media Ratings; ABC Medianet; Futon Critic




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