Today (19 November 2008) - at a crack of drawn 6am - a crew of South Africans set sail for Antarctica to film a new show called Oceans 3.
Commissioned by SABC3, the series is a 13-episode docu-reality show that follows the adventures of three South Africans as they hang out and freeze in Antarctica with the crew of a Canadian ice-breaker vessel, the MV Polar Star.
The three travellers are: Lintle Letele, a hip hop generation, aspiring film maker; Matt Rosmarin, an extreme sport enthusiast/adventurist and Sthembile Mhlongo, a journalist and poet.
Through their experiences the show's going to look at the reality of climate change, the impact it's having and the importance of the southern oceans in the whole shebang.
Filming their adventure are a threesome from Urban Brew Studios: Harry Hofmeyr (director), Hans Visser (camera man and editor) and Stafford Robinson (director of photography).
The whole fleet took off this morning from Ushuaia, South America - the southernmost village in the world, whose claim to fame is that it's located at "the end of the world and the beginning of everything".
They'll be travelling the route taken by Antarctic explorer Ernest Shackleton, who went so far South in 1909 he broke the world record and got knighted for it.
The expedition will trip through to the Falkland Islands and then travel back towards the Antarctic Peninsula through the treacherous Drake Passage.
As yet no premiere date for the series has been released. It obviously all depends on whether or not they make it back alive.
We'll keep you posted.