Radio is a personal medium, one that many people can snuggle up with and drowsily fall asleep to while listening to their favourite jams.
I think its a pity that the radio industry does not take itself seriously because if they did, more talented people would be presenters and quality radio would shine through.
I specifically refer to Siya and Sizwe's show on Yfm which broadcasts on Sat-Sun 09h00 - 12h00. Now if this show was broadcast perhaps once a week towards those ungodly hours then one could cope. Since their very first broadcast, Siya &Sizwe failed to convince me of their radio prowess or lack thereof.
Firstly, both have experience in television and on the spot reporting. However, that did not guarantee them a walk in the radio park. Their style of presenting was somewhat factual, as if they had prepared a script and they mouthed off useless pointers relating to each song they introduced or reintroduced.
Secondly, one could sense that they were nervous hence they failed to connect with the listener.
Thirdly, their voices are perfect for tv but on radio they just sounded too rehearsed, not natural at all. At times, they overcrowded each other painting a rather messy picture of their professionalism.
Now, those two have had their third show to date, so perhaps I should cut them some slack and maybe they will grow into their slot. But, alas if that is the case then I do believe that radio is now giving listeners sloppy entertainment and listeners now have to make do with what they have been given.
Gone are the days when the best man got the job, the most passionate and one who could present a show easily and naturally. Nowadays, the most famous or person who has a dozen other jobs under their belt and is all too happy to now call himself a 'radio dj' gets what should be a well deserving occupation.
Since mediocrity seems to rule the day, how longer does the faithful listener need to lap up such dismally unconvincing hogwash?
PS. This is solely a personal opinion
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