So what are your thoughts on
eNAC,
eANC? Uh ... eNCA?
My impression: there's one letter too many. You have to consciously think about what the letters mean before you can confidently say the abbreviation correctly when you're not reading it. It should simply have been eNC.
It's been just over a week since the eNews Channel rebranded to become eNCA (eNews Channel Africa) to coincide with the channel's debut on the SKY satellite platform in the UK. I anticipated that the relaunch would result in the introduction of new content features and interesting changes but unfortunately it hasn’t.
The channel's stayed exactly the same
and been trumpeting about it as if it's a good thing when it isn’t. In a bizarre promo they’ve been proclaiming something along the lines of: "Look, no change!”
The channel has some good stuff on offer but there's a lot that needs to be overhauled. These are my top five changes that I’d like to see:
1) Enough of the endless "No fear, no favour" promos
. I've never understood why organisations feel the need to drone on about what their attitudes and sentiments are instead of just being what they say they are.
Be it and we'll know it without being told.
2) Introduce a daily press round-up as they do on SKY News so that we get a cacophony of different perspectives on things. Invite a diverse range of guests to give strongly opinionated commentary on the daily headlines and encourage them to express their views with no fear and a
lot of favour.
3) Encourage the sports anchors to give the sense that they're actually interested in and energised by sport and that they have an informed perspective on what they're reporting. Right now too many of them seem to be reading from a script without any connection to what they're saying.
4) Share more diverse angles on headline stories instead of repeating the same angle on a story over and over again. If a story needs to be repeated throughout the day then come back to it with extra info or new perspectives or different slants.
5) Introduce weekly panel debates for our amusement. Put politicians, figureheads and other annoyances on the spot and let them try to win us over with their arguments. Let us vote for who's argument convinced us most.
Very important bonus point) Inject more lightness and humour into reports. Include more light-hearted stories into the bulletins instead of rushing them in at the end. Give them more importance and focus so that the world doesn't seem quite as troubled as it is.