Billed as a "weekly lifestyle programme", Lifestyle was launched on April 1, 2006. The show is broadcast every weekday, Mondays to Fridays, at 13h45.
Lifestyle’s content is developed to specifically attract women in the mixed LSM 5 – 10. The show targets a lunch time audience and is precisely tailor made for viewers at that time.
The programme’s weekly content covers everything from finance to pets to health and beauty, from gardening to cooking to social interest programmes.
Urban Brew Studios developed the show and branded it an evolution of the infomercial - the emomercial. Emomercials are more than just leverage opportunities for brands - the form of content is dynamic and programming which is rich in information and which cleverly communicates brand messages in the guise of a television programme.
Each broadcast day brings fresh content with it. Lifestyle offers the opportunity to interact immediately with viewers via telephone, email or sms.