1. Celebrities create headlines, are watched, & often imitated. What they wear becomes the latest trend, their lingo becomes the coolest jargon.
2. They give a product/service personality, life and relevance.
3. A beautiful actress would be a natural choice to promote skin products, for example, as we (public) generally associate tv stars with flawlessness & glamour. (not wena,Chomee)
4. People will like a product more if a "cool" person is promoting it. Has-been celebs (think Mercy Phakela) will NOT generate sales & popularity of a brand.
5. If a brand lacks in distinction, a current face could be used to uplift it. ( Felicia, not another eyewear comeback,please)
SOME MZANSI AMBASSADORS OF PRODUCTS:
Hair: Nicky Greenwall sporting unusually thick Pantene hair.
*Sonia Sedibe with plum extensions in Soft Sheen Carson.
*Remember Tshepo Mabona on Caivil ads?
Skin & Beauty: Channel O's Nzinga Qunta as the fresh-faced Garnier girl (and no, ill never buy that damn-expensive spot controller)
Fashion & Jewellery: Bouga-luv with his average Reebok sneakers
*DJ Fresh endorses K-Swiss
*Noni Gasa was signed by TAG Heuer (am still jealous)
Stoan Seete still with Carducci? (hope so)
OTHERS:
*Noeleen reminds us to "switch off our geysers" in Eskom ads
*That beautiful Trevor is now THEE Trevor of SARS (he makes me wanna pay my taxes NOW!)
*Michelle Botes & Keketso Semoko's Isidingo turned out to be doing Clientele Life & Hollard Direct ads
*Jeannie D promotes Dairy Belle (was that a good idea?)
*Zola7 assures u he "believes in u 'coz ungenz'umehluko" for Cell C,(eish,those annoying cartoon drawings swirling around him!)
*Sello Maake did some weird pill ad or whatever back in his hey-day...(double yawn)
Do YOU buy a product just 'cos a celebrity says its the greatest? Thethani!