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Revamping SABC3

Written by Citanul from the blog Space Oddities on 26 Feb 2008
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Let’s face it – M-Net gets all the best shows.

OK, so that’s not entirely true, but M-Net/DSTV does pick up more new shows than the SABC. There are a number of reasons for this, such as M-Net having more money and channels available and being a bit more competent than the SABC, but that’s not what this article is about.

Instead, I want to first look at something that the SABC does fairly often, and that’s pick up shows that have previously been broadcast on M-Net or DSTV. This usually happens about two years after the original South African broadcast – my understanding is that the purchaser has exclusive broadcast rights for those two years, but after that it’s up for grabs.

I don’t think this is a bad thing. A good show is still a good show, even if it’s a couple of years old, and the majority of the South African viewing public won’t have seen these shows, which mean that they’re actually benefitting from this.

CSI and Desperate Housewives have done well on SABC3, and there are others like Grey’s Anatomy and Veronica Mars that would probably also be pretty successful. So I support the SABC in their acquisitions.

However, there is a danger in buying too many such shows. SABC3 does have shows that haven’t been shown on M-Net, and every timeslot filled with an “M-Net” show means that there’s one timeslot fewer for an “SABC” show, and the viewing public is worse off because of that.

Having said that, there are some shows which I think SABC3 could ditch, and we wouldn't be any poorer for it. This would free up some timeslots for M-Net shows, but I’ll get to that a little later.

The other idea I had is to restructure SABC3’s evening schedule. If we assume that SABC3 has to broadcast news at 19h00 and 22h00, there’s a period of two and a half hours available each evening, so why not broadcast shows that haven’t been on M-Net from 19h30 to 21h00, with an M-Net show at 21h00?

This would mean that the peak viewing times would have the new shows, with repeats later on in the evening, when viewing figures start to trail off. That seems like a sensible approach to me (although I’m a little biased here).

Now, on to the proposed restructuring. Here’s a look at what’s on this week on SABC3 (any mistakes are the fault of the SABC’s online TV guide).

Monday

19h30: The Suite Life of Zack & Cody
20h00: The New Adventures of Old Christine
20h30: George Lopez
21h00: Las Vegas

I know that SABC3 bills Monday nights as their comedy night, but would it not be better to break it up? It can be a bit too much watching one dysfunctional family after another, and it would suit my proposed schedule quite well.

If there are two and a half hours to fill each night, then one way of doing that is with one half-hour show and two one-hour shows. So shifting two of the comedies to other nights would work perfectly.

I'm also the opinion that the Suite Life should go, but if it does then it should be replaced by another comedy.  So the situation isn't quite the same as with other shows that I would like to see replaced in that they would be replaced with something quite different.

Tuesday

19h30: The Apprentice
20h30: Law & Order
21h30: Special Assignment

Tuesdays on SABC3 have had an established pattern for a while now: Survivor/The Amazing Race (and now the Apprentice has been thrown into the mix), followed by Law & Order/Law & Order: Special Victims Unit. Because this has worked so well in the past (and particularly because Survivor and TAR are amongst SABC3’s most popular programmes), I don’t think any changes should be made here.

Wednesday

19h30: English Premiership Highlights
20h30: Jericho
21h30: Pap & Attitude

Although I’ll support the broadcast of sport on TV, unless it’s a live match, I don’t think sport should be on during primetime. So I would get rid of the soccer highlights, which means that there’s now space for an M-Net show.

As for Pap & Attitude, I don’t know what that is, but I’d guess that it’s some sort of documentary programme as this timeslot has also featured Solving It and Medical Detectives. But is a documentary really appropriate for primetime on the SABC’s flagship channel?

Could it not perhaps be moved to SABC2, which tends to show more documentaries anyway? I’m not as dogmatic about this as I am with the English Premiership, but there’s definitely an opportunity for a replacement here.

Thursday

19h30: Top Billing
20h30: Known Gods
21h30: Font

It’s probably not a good idea to mess with Top Billing, as it’s a well established show. The only suggestion I would make is moving it to 20h00 and putting a comedy at 19h30 in between it and the News, but even that might be too much for the rabid Top Billing fans. So maybe it’s safer to leave it alone.

As for Known Gods and Font, while broadcasting local shows is obviously important, is it a good idea to have one night dedicated to local programming. There’s a possibility that people might decide to opt out of watching anything that night, on the grounds that local shows aren’t worth watching.

I don’t know if my concern is valid or not, but I do think an integrated approach might be better, as people would definitely be more inclined to try a local show if it was shown before/after an international one. So I would show Known Gods and Font on a different night.

Friday

19h30: Noted
20h00: Movie

I suppose there’s an argument that says you shouldn’t show an ongoing series on a Friday as people tend to go out then, and so will miss episodes. But the counter to that is that not everybody goes out on a Friday and those who do don’t necessarily go out every week, so at least provide them with something worthwhile to watch.

While SABC3 has shown some decent movies on a Friday night, different movies appeal to different people, whereas a series will have a more consistent appeal. And the alternatives to the SABC3 movie aren’t great – e.tv’s action movie or Noot vir Noot (before anyone gets up in arms, I’m not knocking Noot vir Noot. It’s just that it’s not for everyone).

So by dropping the movie, that means that there are two hours which could be filled with two dramas. As for the possibility of people missing episodes, then the answer is to put on shows which don’t really rely on a story arc, such as a CSI.

Finally, I’ve never watched Noted so I don’t know what it’s like, but viewing figures show that very few people watch it, which suggests that it’s not very good. So perhaps that could be dropped, leaving room for another show.


So to summarise: it’s definitely possible to bring in some more shows without sacrificing that much of the current SABC3 evening lineup. There's certainly room for three new shows, perhaps even more.

Of course, there's probably a greater chance of me winning the lottery than anything like this ever happening...



22 Comments

Fluffy Head
26 Feb 2008 08:37

Good one...
I don't really watch SABC3, but your arguments are quite valid. 

Someone from SABC should get you in as a scheduling consultant:)

Citanul
26 Feb 2008 08:42

>>Someone from SABC should get you in as a scheduling consultant:)<<

I think I've trashed the SABC too many times for them to ever want to hire me, ;)

tizoz
26 Feb 2008 11:41

its not easy to critisize S3's programming cause they have damn good shows, somewhere somehow yes it is a scheduling problem and they need to counterschudule their own channels to get back their audience. they dont look good at all.

realist
26 Feb 2008 22:28

The other idea I had is to restructure SABC3’s evening schedule. If we assume that SABC3 has to broadcast news at 19h00 and 22h00, there’s a period of two and a half hours available each evening, so why not broadcast shows that haven’t been on M-Net from 19h30 to 21h00, with an M-Net show at 21h00? 

It will suit me if they can move the news bulletin to the old time slot which was 20h00. I need to make the comparison between etv and sabc 3 in term of news worthiness. The other point mentioned I concur.

Tuesday schedule they can leave the way it is. Personnally I prefer the Amazing race than survivor or the apprentice. Special assignment for me is tops. 

Wednesday between 19h30 and 20h30 I agree with you they have wasted a lot of airtime space on sport that is not even live.

I am not a Top Billing fan, therefore Thursday is I struggle to find a decent programme to watch including Mnet and DSTV.


funkymunky
27 Feb 2008 00:04

i think their news@7 needs a TOTAL revamp! its sad, dated,dull and the set needs to be burnt!

Citanul
27 Feb 2008 00:38

Tizoz
>>its not easy to critisize S3's programming cause they have damn good shows,<<

That is true - SABC3 does have some good shows.  But they also have some poor ones which could be dropped, making room for other shows.

Realist
>>It will suit me if they can move the news bulletin to the old time slot which was 20h00. I need to make the comparison between etv and sabc 3 in term of news worthiness.<<


The SABC's argument for moving the news to 19h00 is that if it's at 20h00 then it's competing with the main evening entertainment on the other channels, and therefore is likely to attract fewer viewers than if it were at 20h00.  It sounds like a reasonable argument but as you've pointed out, it makes it difficult to compare the two bulletins.

>>I am not a Top Billing fan<<

I'm not either, but a lot of people are.  I think you have to accept the fact that you're not going to like everything that's on TV, and so sometimes you're going to battle to find something to watch.

Different shows appeal to different people, and you need to cater for that.  I would be happy if SABC3 showed sci-fi every evening, but a lot of people wouldn't. ;)

I also probably wouldn't watch a show like Grey's Anatomy if it were on SABC3.  However, I know that a lot of people would enjoy it, and for that reason I would support the SABC if they decided to acquire it.

Shirmell
27 Feb 2008 03:13

Valid arguments Cit, I would agree with most things you suggested but luckily for me, having DSTV, there's so much to watch but too little time.

realist
27 Feb 2008 05:55

Citanul
On the news bulletin thing, was it not some consultant who told the SABC management that if they want attract adverts on SABC3 during prime time viewing they should move their news bulletin to 19h00? I remember at the time etv was running the news from 19h00 to 20h00 and they were attracting lot of advertising revenue.

In those days adverts were regarded as premium and as such they were not as many as we have them right now.


Citanul
27 Feb 2008 06:11

>>On the news bulletin thing, was it not some consultant who told the SABC management that if they want attract adverts on SABC3 during prime time viewing they should move their news bulletin to 19h00?<<

That could well have been the case - my memory could be a bit faulty.  Or perhaps there was more than one reason they moved it and we're both correct. ;-)

As I usually what e.tv's news, it works better for me to have SABC3's news at 19h00, but it wouldn't be the end of the world if they moved their news back to 20h00.

Mathaz
27 Feb 2008 07:56

Monday nights are a total bore.  I don't understand Known gods and fail to warm up to Jericho.

Positivity
27 Feb 2008 11:35

I used to enjoyed the War at Home and Yes Dear on Mondays.  And at eight I watched Generations because I didn't find Christine funny. Now the horrible thing is that all the comedies are just not funny.  Monday's are not the same, accept for Las Vegas, that works for me. They need to change that!

I don't enjoy Survivor. It's so tedious. The Apprentice and Amazing Race are great. They have lots of drama and excitement.

I also don't understand the soccer thing. What's that all about anyways? Law and Order is always great!

And Jericho...the drama is so slow. I know people who enjoy it though, so maybe they should keep it. Can't have everything but I still maintain Monday comedies must change.

I enjoy Top Billing. I was forced to watch Known Gods bcoz there was nothing on TV at that time and amazingly I warmed up to it. I really enjoy it with Font

Some of their Saturdays movies are really nice. I'm sucker for old English movies. More please!

I also like watching Superman on Sunday at 06:00am while preparing to go to Church. He's an inspiration bcos he always catches the bad guys.

charmed_dude
28 Feb 2008 06:34

Great Article Citanual - wish you could have included SABC 3's Weekend Viewing as well.... Here's my 5c worth of suggestions:

Monday-

Definetly scrap The Suite Life of Zack and Cody it needs to go, if they wanna keep the show - broadcast it at 15:00/15:30 sometime in the week its a kiddies show!

George Lopez should stay on Friday where it originally was born, so replace Noted with George Lopez at 19:30.

SABC 3 should keep Monday at 21:00 for Premiere SABC 3 shows, avoid putting CSI/Desperate Housewives there... since Monday 21:00 has very little International Drama Series.

I feel SABC 3 should try push the evening News to 22:30, then Rebroadcast Oprah at 22:45. 

At 22:00 SABC 3 should try a more late-night (not eTV late night) show that appeals to an older demographic. Maybe some local stuff to push the quota up.

I agree with Cit about cutting down on the comedies, maybe try another drama series such as:

19:30 Veronica Mars (They should investigate this - would be 10x better than Zack or Cody)
20:30 The New Adventures of the Old Christine
21:00 Las Vegas
22:00 Interface
22:30 The News

Tuesday:

1. I personally feel SABC 3 should move back to the Survivor/TAR combo and push The Apprentice to 9:30pm. So basically the night should look like;

19:30 The Amazing Race / Survivor
20:30 Law and Order / L&O: SVU / CI
21:30 The Apprentice
22:30 The News

Wednesday:

1. SABC 3 definetly needs to Loose thier Soccer Programme, esp since Monday Evenings are dedicated to the English Premiereship League.  SABC 3 should attempt:

19:30 Comedy Series
20:00 Jericho / Heroes (We wish!)
21:00 C.S.I.
22:00 Special Assignment
22:30 The News

Thursdays:

1. This is obviously thier local night so Cit is correct in saying that leave Top Billing where it is.  However schedule some international drama too.

19:30 Top Billing
20:30 Prison Break (Starting in April replacing Jericho)
21:30 Local Drama (or 2x Local Comedies)
22:30 The News

Friday:

1. SABC 3 should try get away from an 8pm movie, as Cit said Friday night could be some good alternative programming if they scheduled some good solid shows.

19:30 George Lopez
20:00 Drama Series (Pref a new drama series)
21:00 Supernatural 1
22:00 Nip/Tuck 3

Sunday:

SABC 3 needs to reclaim back Sunday Nights by offering alternative addictive viewiing for viewers. Here's my suggestion:

19:30 Til Death (Move Interface away from Carte Blance type competition to a late night evening talk show on Monday would be better suited.)
20:00 The O.C. 2
21:00 Desperate Housewives 2
22:00 Grey's Anatomy (If SABC 3 should ever aquire the rights for this show!)

Weekday Rebroadcasts go as following:

22:45 The Oprah Winfrey Show
23:30 Late Night Drama Series Rebroadcast.

Citanul
28 Feb 2008 07:29

Thanks for that CD.  I like a lot of your suggestions.

A few comments:

>>I feel SABC 3 should try push the evening News to 22:30, then Rebroadcast Oprah at 22:45.<<

I'm not sure if the news should be moved.  The SABC does have a duty as the public broadcaster to provide news, and pushing it half-an-hour later to 22h30 might not be the best thing in fulfilling that duty.

You're also going to upset a lot of Oprah fans, and you're a braver man than I if you're prepared to take them on. ;)

>>This is obviously thier local night so Cit is correct in saying that leave Top Billing where it is. <<

Actually, my point was that there shouldn't be a local night.  My suggestion would be to move the local drama to another night.  Top Billing is pretty well established on a Thursday evening, which is why I don't think it should be moved.

>>SABC 3 needs to reclaim back Sunday Nights by offering alternative addictive viewiing for viewers.<<

The problem with Sunday nights is that anything shown there is competing with the movies on M-Net and e.tv.  Admittedly e.tv's choice is more than a little inconsistent (ranging from a reasonably recent blockbuster all the the way down to yet another Steven Seagal or Jean Claude van Damme movie), but the fact that the other channels are showing movies means that it's difficult to build up a large following for an ongoing series.

I actually like what they're doing current in screening mini-series.  There are definitely some good ones out there, and no other channel has a place for them.

Cloud9
28 Feb 2008 07:37

Some very well-thought out and logical programming schedules here. Which means it'll clearly never happen. :-(

Citanul
28 Feb 2008 07:49

>>Some very well-thought out and logical programming schedules here. Which means it'll clearly never happen.<<

Agreed.  The SABC programming department is a logic-free zone.

charmed_dude
28 Feb 2008 08:13

>>The problem with Sunday nights is that anything shown there is competing with the movies on M-Net and e.tv. Admittedly e.tv's choice is more than a little inconsistent (ranging from a reasonably recent blockbuster all the the way down to yet another Steven Seagal or Jean Claude van Damme movie), but the fact that the other channels are showing movies means that it's difficult to build up a large following for an ongoing series. <<

Agreed, but if SABC 3 can build itself up properly with some good series, viewers will tune in. The problem with eTV Sunday Night Blockbusters, is that thier Male Demographic centred shows, if SABC 3 can win over the female viewers and 13 - 21 demographic with shows such as The OC, DH, Grey's then this could be alternative viewing to eTV/SABC 1 movies - not competition!

charmed_dude
28 Feb 2008 08:18

>>I'm not sure if the news should be moved. The SABC does have a duty as the public broadcaster to provide news, and pushing it half-an-hour later to 22h30 might not be the best thing in fulfilling that duty.

You're also going to upset a lot of Oprah fans, and you're a braver man than I if you're prepared to take them on. ;)<<

Okay I'm willing to take on the Oprah Fans, but then the news can stay at 22:00, it just becomes a scheduling problem, and also is in direct competition with eTV news, so I dont know what to do about that too. Maybe the news at 22:00 and 22:15 have a drama show. Oprah fans will just have to set the PVR/VCR to 23:05 and if they love Oprah - and they sure do - they'll do that!

Citanul
28 Feb 2008 08:24

But even though e.tv's Sunday night caters more to males, every so often they throw in something that appeals to a wider audience (like Lord of the Rings or Harry Potter), which is always going to cause problems in building up an audience.  And SABC3 did try it with the OC, but I don't think the viewing figures were particularly high.

apex
28 Feb 2008 09:44

I definately agree that SABC3 could do much more with their scheduling. my solution is balance good MNET shows but acquire new shows as well. I rate they should get rid of their 21.30 half an hour slots of local programming and replace it with an American Late Night Talk Show like The Tonight Show with Jay Leno, Late Night with David Letterman (its a gap in the market) Here's my solution: Monday 19.30 Mythbusters (might bring is MNET viewers who don't have DSTV) 20.30 Comedies like New Adventures, Maybe they could acquire Rules of Engagement - no one has got it yet 21.00 Heroes/Jericho (premiere new dramas like CD suggested as they don't have competition from MNET) They could get a new show like Burn Notice ( I don't think MNET would get it, yet its a good show) Tue 19.30 Survivor/The Amazing Race 20.30 The Apprentice/Desperate Housewives 21.30 Late Talk Show Wed 19.30 Deal or No Deal USA (Mnet only has rights to a South African version) 20.30 Prison Break/Smallville (Action Drama Series) 21.30 Late Talk Show Thu 19.30 Top Billing 20.30 Grey's Anatomy/Bones 21.30 Late Talk Show Fri 19.30 The Fabulous Life 20.30 Noted 21.00 Movie 23.00 Supernatural/ Nip/Tuck Sat - the same Sun (like a crime night) 19.30 Interface 20.00 Law & Order/Law & Order: SVU 21.00 CSI/CSI: Miami Agree? Disagree?

Citanul
29 Feb 2008 00:30

I'm not that keen on having a late night talk show at 21h30.  That's still primetime, and it's taking up space which could be filled by other shows.  There could still be a place for it, but late at night, maybe after the Oprah repeat.

As for your proposed Sunday line-up, I'm still a little hesitant to schedule ongoing series there, but I suppose that the Law & Orders and CSIs wouldn't be a bad choice as they don't rely on story arcs, so it doesn't matter if you miss episodes.  I still like the way it is at the moment with mini-series on Sunday nights though.

apex
02 Mar 2008 13:29

SABC3 still could get other of new shows that MNET hasn't got yet: Burn Notice (action drama) Rules of Engagement (really funny comedy) Chuck (dramedy) plus there are new shows coming out in America like: Canterbury's Law, Missguided, Fringe, Dollhouse, The Elleventh Hour etc..all are really good shows! hopefully they can acquire new stuff as well..

HARAMBE24
02 Mar 2008 15:23


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