Morning Edition (September 2001 - March 2008) was e.tv's daily news and current affairs breakfast programme which was broadcast live from Johannesburg, Monday to Friday.
Presented by (at various times) Juliet Newell, Nothemba Madumo, Sindy Mabe and Samm Marshall, the show featured the latest news headlines, weather reports, traffic updates, financial indicators, interviews and lifestyle inserts.
The main show started at 06h00 and ran until 08h00. From 05h30 to 6h00am and again from 8h00am to 8h30am, the top news stories were read in African languages.
History
The show was a sudden replacement for e.tv's previous breakfast programme, The Toasty Show. It began shortly after the September 11 terrorist attacks on New York and Washington, beginning its life as live news crossings to Fox News via Sky TV.
Thereafter it developed into a full two-hour local news and actuality programme, becoming the channel's flagship morning show.
Morning Edition came to an end on 28 March 2008, after e.tv decided to replace it with a new, more upbeat breakfast show, Sunrise, which premiered on Monday 31 March in the timeslot vacated by Morning Edition.
Morning Edition was replaced by Sunrise as part of a precursor to the e.news 24-hour news channel that will launch at the beginning of June 2008.
Sunrise will be the news channel's flagship morning programme and will be stripped to be ''simulcast'' and shown at the same time on the free to air e.tv channel.
Sunrise sports a trendy new look and also new presenters, is more newsy with more fixed features, inserts and more cutting edge since it is manned by the people running the 24 hour news operation.
Sunrise had a late March debut so that morning show runners were already somewhat used to producing the morning show by the time the news channel starts two months later.
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